For this project, my group and I had to develop a comprehensive social media strategy and plan for a local brand or company. We did this by conducting research and analytics to develop content that best fits the brand. Not only did we create content but also developed a cohesive social media strategy for the brand to follow in the future while also applying it to what we were posting. To achieve this, we developed content and posted it to our brand’s social media pages over the course of 2 months, This was in the hope that the brand would continue to post our content along with similar content they create themselves. This way the brand could bring in new business and expand. Lastly, we also created a brand book to present our content and strategy to our clients in hopes they would like what we had put together.
About This Project
What?
Created Digital Marketing for an escape room. The client was Escapism, which is an escape room in Downtown Harrisonburg that is known for there unique escape rooms.
Who?
We targeted, local families, business teams, and college students who are mainly in the age range of 20 to 46. Where their needs are to balance between free time and family time. To also find activities to do on the weekend so they are not bored or to stressed out because of classes.
Big Idea
Companies struggle in different ways when it comes to trying to attract people to their social media pages. They often need help from Digital Marketers to help them create better content for their social media pages.
