For this project, my partners and I chose colors that stick strictly to the Blue Ridge CASA for Children brand, in order to maintain brand recognition. We did this by showing a "flowing" design throughout the advertisements, as well as adding imagery like trophies and hearts to visually communicate the feelings behind the words "champion" and "support". For interaction, we used a platform-specific hashtag that allows the audience to share stories of people in their own lives who have been champions for them. Allowing them to recollect and share these stories, to create a positive feeling that will be highlighted and associated with what it can feel like to be a CASA.