For this project, we used techniques we learned in the classroom to come up with the best deliverables. My partners and I were assigned to tell a story through audio and visual advertisements. This was to show the importance of our technical skills being consistent with the story we are trying to tell. Over the course of this project we learned that with such short ads, we needed to get to the point to hook the audience. Our target for our audio and video advertisements was people in retirement. Our video ad consisted of making the last scene hold for longer, making it easier to read. To get creative, we experimented with sound effects and music choices. We did this by finding soundbites that the average listener may not have heard before. In the end, this project allowed my partners and I to relearn some technical skills, while also learning about what it takes to make an advertisement effective.
About This Project
What?
Created audio and visual advertisements to inform people from Shenandoah and Rockingham Counties of the Lifelong Learning Institute. The client was JMU Lifelong Learning Institute a place known for continuing the education for retired people.
Who?
For this project, we targeted members of both Shenandoah and Rockingham Counties who are aged 50+. That may or may not be retired and enjoy the simple thing in life like reading, cooking, watching shows, etc
Big Idea
By seeing someone who is retired through an advertisement. People of similar age might be inclined to enroll in some classes at JMU Lifelong Learning Institute, in order to try the experience for themselves.
